When we started Ounce28, we asked ourselves a simple question: what's actually in the tobacco we're rolling? For most commercial brands, the answer was complicated — glycerine, humectants, flavour compounds, reconstituted sheet. We thought that was wrong.
One Ingredient
Tobacco is the ingredient. That's it. When you open a pouch of Ounce28, you're holding nothing but authentic, unprocessed whole-leaf tobacco. Selected, dried, and packed — nothing added, nothing stripped away.
Why It Matters
Every additive in commercial tobacco exists to extend shelf life or mask inferior leaf quality. None of it improves your roll. Ounce28 sources directly from small farms where tobacco is grown without pesticides and cured using traditional air-drying methods.
The Ounce Life
Rolling your own is already a statement — a choice to slow down, to be deliberate, to actually taste what you're smoking. Ounce28 exists to honour that choice. Join the circle. #TheOunceLife
